The URJC is participating in an international study which proposes a new methodology to improve management in the retail sector of pharmaceutical distribution. This work also shows its viability based on the models used successfully in other sectors. The main aim is to establish which distinctive abilities can generate a competitive advantage. The image of pharmacy and management of customer knowledge, the trends and the market segments are the elements with the greatest effect on performance and results. The results of the study have been published in the Journal of Retailing and Consumer Services.